The Greatest Movie Ever Sold – 5 out of 5
Ever since Morgan Spurlock put his health and his welfare of his colon on the line when he ate McDonald’s food for 30 straight days in Super Size Me, I have been a fan of this man and his documentaries. Now the man who once tried to hunt down Osama Bin Laden is at it again as he takes a look at the world of advertising and product placement in The Greatest Movie Ever Sold.
I don't think the stuff on his lips is from McDonald's but I'm 90% sure it's better for you than anything the clown named Ronald makes.
In order to get the 1.5 million dollars needed to produce this latest doc, Spurlock decides to skirt the dark side and get corporate sponsors to give him big bags of cash with dollar signs on it. Doing this and studying the way films and television use advertising, product placement and movie tie-ins, Spurlock delivers to us a documentary that turns out to be one giant mind fuck. I half expected Leonardo DiCaprio to come out and deliver a kick that would have woken me up from this dream within a dream—or more accurately, product placement within a documentary about product placement.
One of the funniest things about this movie is doing a Where's Waldo? with all the products that are sponsoring the movie.
It would be easy to argue that Spurlock sold out in order to create this film as it is legally billed as POM Wonderful presents The Greatest Movie Ever Sold as the pomegranate juice creators shelled out a cool million to be the film’s presenters but when the film is filled with Morgan’s trademark wit, scrutiny and satire, it’s easy to see that he is using the established system against itself in a very entertaining way. Lending credence to the film’s motto; “He’s not selling out, he’s buying in.”
Wait, Quentin Tarantino is in this movie?!? Things just got epic!
Much like Spurlock’s previous film, Where in the World is Osama Bin Laden, you’re not going to walk away with much information. You may learn some cool things like there’s a city in Brazil that banned all outdoor advertisements or how some schools are using sponsors in order to get their budgets in order but besides these small things, you’re not going to walk away smarter. But that’s not really a bad thing. Spurlock, like always, is just trying to open our minds, not teach us stuff. He’s not pulling a Michael Moore and bullying people in order to push his own agenda and get us to settle on a hivemind and dip into the waters of collective thought. Spurlock, at the heart of all his films with their humor and satire, is just trying to say, “Hey, look at this? Isn’t this interesting? Why don’t you think about it for awhile?” And it’s because of his laid-back style and light-hearted look on the things that go on around us is the reason that I will continue to watch his films and why The Greatest Movie Ever Sold isn’t just a faux grandiose title that isn’t worth the oxygen used to say it but really is a fantastic film.